My girlfriend is somewhat susceptible to advertising. She also spends a lot of time reading the news. Her latest purchase was the book of the moment, Deliciously Ella. It has all of the hallmarks of a faddy diet book if you ask me. But it seems to be popular and is flying off the shelves along with all supplies of buckwheat flour (which was absent from all of the supermarkets we visited. Even Ocado had sold out).
Of course it is easy to see the appeal. Ella Woodward is a beautiful young woman who promises the elixir of life; eternal youth and beauty to those who are willing to sacrifice their pick & mix at the altar of veganism. If I worked in advertising (if there are any advertising recruiters out there reading this, please do get in touch), I would be able to tell you precisely how success can come to someone so rapidly if they follow a particular formula. If you want to learn how to build your own health food empire in a few easy steps, read on. Continue reading